The request was simple : " How to make hiking looks attractive for 20 to 30-year-old people ? " 

After our studies about the customers targeted, the statement that came out was this : That class of age are mainly composed of students, or very young active people that don't have a lot of purchasing power for technical and unstylish gears that they won't use in daily life. 

Knowing that a lot of modern young actives use back-packs for work or school, we decided to create a polyvalent backpack that could be efficient for every day use as much as hiking. Our goal was to combine style and utility on the same level. We wanted to develop a bag that offers high technic features, allowing to modify and adjust the bag for any personal needs or situations.